GLOBAL CITRUS CONGRESS LIVE
Global Citrus Congress Live is a must for those who want to learn more about the international citrus business.
Citrus is one of the biggest produce categories, but it has faced increased competition from other fruit and vegetables in recent years. Since the onset of Covid-19, however, demand has been booming. How can suppliers maximise this opportunity and build a more sustainable industry?
Fruitnet Media International and the World Citrus Organisation have joined forces to organise the first ever Global Citrus Congress Live, a virtual event bringing together leading players from the global citrus industry to identify and develop strategies to meet growing global demand.
Global Citrus Congress Live presents the latest global production figures and track emerging consumer trends, identifying opportunities to sell more citrus in traditional and emerging markets.
The programme highlights key areas in which improvement can be made, including how suppliers and retailers can work more closely together to add value to the citrus category; how new technologies, varietal development and supply chain innovation are helping citrus marketers to improve their offer; and how to harness the nutritional power of citrus to develop more effective marketing campaigns.
THURSDAY 5 NOVEMBER 2020
15:00 – 15:45 PRODUCTION AND TRADE
The Big Picture: Key production and trade trends for the citrus trade
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World Citrus Organisation – CIRAD
16:00 – 16:45 CITRUS ASSETS
The quest for quality matching the consumer demand: ensuring supply and improving quality through innovation
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John Chamberlain, Limoneira
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Jose Luis Molina, Hispatec
17:00 – 17:45 MARKETING
Promotion & nutrition: a match made in heaven? How can suppliers and supermarkets stimulate consumption of citrus?
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Stephan Weist, Rewe
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John MacGuigan, HAB
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Jose Antonio Garcia, Ailimpo
18:00 – 18:15 CONCLUDING REMARKS
Chris White together with WCO CO-chairs, Justin Chadwick and Jose Antonio Garcia
